CPS
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Caesars Rewards: Hotels (Global) Affiliate Payout Categories
Category
Payout
Horseshoe Tunica,
Planet Hollywood Las Vegas
....
,
Isle of Capri Casino Hotel Lula,
Paris Las Vegas,
Harrah's New Orleans,
Tropicana Laughlin,
Horseshoe Bossier City,
Flamingo Las Vegas,
Rio All-Suite Hotel & Casino,
Silver Legacy Resort Casino,
Harrah's North Kansas City,
Harrah's Las Vegas,
Silver Legacy Resort Casino v2,
Isle Casino Hotel Waterloo,
Bally's Las Vegas,
Lady Luck Casino Black Hawk,
Harrah's Gulf Coast,
Harrah's Laughlin,
Caesars Palace Las Vegas,
Harvey's Lake Tahoe,
Isle Casino Hotel Bettendorf,
Harrah's Council Bluffs,
The LINQ Hotel + Experience,
Harrah's Metropolis,
Harrah's Joliet,
Tropicana Atlantic City,
Harrah's Resort Atlantic City,
Caesars Southern Indiana,
Caesars Atlantic City,
Isle of Capri Casino Hotel Boonville,
Circus Circus Reno,
Harrah's Lake Tahoe,
Nobu Hotel Caesars Palace,
Horseshoe St. Louis,
Eldorado Resort Casino,
Isle Casino Hotel Black Hawk,
Cromwell Las Vegas,
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Harrah's Cherokee,
Harrah's Cherokee Valley
....
River Hotel & Casino,
Harrah's Southern California,
Bally's Atlantic City,
Horseshoe Council Bluffs,
Harrah's Ak-Chin,
Harrah's Louisiana Downs,
Caesars Windsor.
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Media Allowed/Disallowed
Allowed Media
Text Link
Banner
Email (Text)
Disallowed Media
Deals
Coupons
Cashback, Reward Points, Incentives, Charity
Custom Email (Text)
Email (HTML)
Custom Email (HTML)
POP Traffic
Native Ads
Social Media
Facebook Ads
SEM - Brand Keyword(s)
SEM - Generic Keyword(s)
SEM - Brand + Generic Keyword(s)
Countries Allowed
Important Information for Caesars Rewards: Hotels (Global) Affiliate Program
Caesars Rewards: Hotels (Global) campaign does not help with the missing transactiosn.
SEARCH ENGINE OPTIMIZATION TERMS1) Caesars Entertainment reserves the right to change and/or make changes to this policy at anytime, including revoking the right of any MEDIA PARTNER to use to SEM as a means of driving affiliate traffic.2) Trademark or Brand-related- Bidding is NOT PERMITTED and “Media partners” are NEVER allowed to outrank or outbid Caesars Entertainment on any keywords.3) Media partner may never use any domain names that are owned by Caesars Entertainment, LLC. (Including, but not limited to the following: Harrahs.com, CaesarsPalace.com, HarrahsLasVegas.com, FlamingoLasVegas.com, ParisLasVegas.com, BallysLasVegas.com, ImperialPalace.com, PlanetHollywoodResort.com, HarrahsLaughlin.com, totalrewards.com or any variation (including all lower or uppercase variations, misspellings, etc.) for any DISPLAY URL listings used in paid search campaigns. Nor may they CLOAK or MASK these URL’s in paid search campaigns.4) Media partners who’ve obtained written authorization to use a “PRE-APPROVED” Caesars Entertainment-owned URL may use this URL as their destination or display URL as long as it is used with pre-approved ad copy and landing pages.5) Media partner may also direct link to any pages on the Caesars Entertainment owned domain in any paid search listings where permitted as long as they adhere to all other guidelines.6) Media partners may use the name of the “Hotel Property” in their ad copy as long as it is not associated with the following words or phrases: lowest rates, discount, discounted rates, cheap, % or $ amount off.7) Media partners must not use the word “official” in connection with the Caesars Entertainment owned property’s name in domain names, search ads, or on landing pages.8) Confidentiality: This document including its contents and/or any attachments is deemed confidential. The Media Partner may not disclose, disseminate, distribute, or forward this document and/or any related attachments or future related materials or work product to any other parties.9) Violation of Search Policy: Caesars Entertainment will not pay commissions on any transactions that it believes to be generated by a violation of its search policies.
TOOLBAR POLICY :
1) CAESARS ENTERTAINMENT presence in Toolbars is NOT PERMITTED. A Toolbar is defined as a free or paid widget that a consumer installs on their computer and lives on their desktop and/or within the browser of their choice.2) If your site(s) does utilize a toolbar, it is required that you disclose this immediately to CHATEAU 20.3) Affiliates must opt out all CAESARS ENTERTAINMENT properties of any toolbar functionality. This includes any variations or combinations of a toolbar's components, including, but not limited to: automatic redirect, search mechanism that allows consumers to search directly from the toolbar, deal alerts inside the toolbar. If opt out of any or all features is not possible, this must be disclosed immediately to CHATEAU 20.4) Commissions will not be paid on sales resulting from a toolbar action. This will be determined by the following: (a) Any qualified stay that results from NO referring URL and the sale cannot be tracked back to a page on the Affiliate website(s) or eblast (b) Any qualified stay that results from a referring URL showing a CAESARS ENTERTAINMENT domain (c) Any qualified stay that results from a referring URL with the word "toolbar" included.
Tracking - Online
PPC Policy :
If publishers promote you via PPC, will they be entitled to full commission? - No
If publishers directly link to your website from search engines, will they receive full commission? - No
If publishers use your brand name in their display URL, will they receive full commission? - No
If publishers use your brand name in their paid search title and description, will they receive full commission? - No
If publishers add your brand name into their negative keyword list, will they receive full commission? - No
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) - No
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) - No
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) - No
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? - No
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? - No
Google, Yahoo, Bing, Other - No
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission - No
If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? - No
If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? - No
Reasons are commissions declined :
Order canceled
Breach of program terms
Duplicate order
SEARCH ENGINE OPTIMIZATION TERMS1) Caesars Entertainment reserves the right to change and/or make changes to this policy at anytime, including revoking the right of any MEDIA PARTNER to use to SEM as a means of driving affiliate traffic.2) Trademark or Brand-related- Bidding is NOT PERMITTED and “Media partners” are NEVER allowed to outrank or outbid Caesars Entertainment on any keywords.3) Media partner may never use any domain names that are owned by Caesars Entertainment, LLC. (Including, but not limited to the following: Harrahs.com, CaesarsPalace.com, HarrahsLasVegas.com, FlamingoLasVegas.com, ParisLasVegas.com, BallysLasVegas.com, ImperialPalace.com, PlanetHollywoodResort.com, HarrahsLaughlin.com, totalrewards.com or any variation (including all lower or uppercase variations, misspellings, etc.) for any DISPLAY URL listings used in paid search campaigns. Nor may they CLOAK or MASK these URL’s in paid search campaigns.4) Media partners who’ve obtained written authorization to use a “PRE-APPROVED” Caesars Entertainment-owned URL may use this URL as their destination or display URL as long as it is used with pre-approved ad copy and landing pages.5) Media partner may also direct link to any pages on the Caesars Entertainment owned domain in any paid search listings where permitted as long as they adhere to all other guidelines.6) Media partners may use the name of the “Hotel Property” in their ad copy as long as it is not associated with the following words or phrases: lowest rates, discount, discounted rates, cheap, % or $ amount off.7) Media partners must not use the word “official” in connection with the Caesars Entertainment owned property’s name in domain names, search ads, or on landing pages.8) Confidentiality: This document including its contents and/or any attachments is deemed confidential. The Media Partner may not disclose, disseminate, distribute, or forward this document and/or any related attachments or future related materials or work product to any other parties.9) Violation of Search Policy: Caesars Entertainment will not pay commissions on any transactions that it believes to be generated by a violation of its search policies.
TOOLBAR POLICY :
1) CAESARS ENTERTAINMENT presence in Toolbars is NOT PERMITTED. A Toolbar is defined as a free or paid widget that a consumer installs on their computer and lives on their desktop and/or within the browser of their choice.2) If your site(s) does utilize a toolbar, it is required that you disclose this immediately to CHATEAU 20.3) Affiliates must opt out all CAESARS ENTERTAINMENT properties of any toolbar functionality. This includes any variations or combinations of a toolbar's components, including, but not limited to: automatic redirect, search mechanism that allows consumers to search directly from the toolbar, deal alerts inside the toolbar. If opt out of any or all features is not possible, this must be disclosed immediately to CHATEAU 20.4) Commissions will not be paid on sales resulting from a toolbar action. This will be determined by the following: (a) Any qualified stay that results from NO referring URL and the sale cannot be tracked back to a page on the Affiliate website(s) or eblast (b) Any qualified stay that results from a referring URL showing a CAESARS ENTERTAINMENT domain (c) Any qualified stay that results from a referring URL with the word "toolbar" included.
Tracking - Online
PPC Policy :
If publishers promote you via PPC, will they be entitled to full commission? - No
If publishers directly link to your website from search engines, will they receive full commission? - No
If publishers use your brand name in their display URL, will they receive full commission? - No
If publishers use your brand name in their paid search title and description, will they receive full commission? - No
If publishers add your brand name into their negative keyword list, will they receive full commission? - No
If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) - No
If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) - No
If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) - No
Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? - No
For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? - No
Google, Yahoo, Bing, Other - No
Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission - No
If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? - No
If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? - No
Reasons are commissions declined :
Order canceled
Breach of program terms
Duplicate order